How To Effectively Use Viral Marketing To Build Your Business Online

What was the last email that you forwarded? Viral marketing has become an unstoppable marketing force for businesses. It is a technique that uses pre-existing networks as a way to promote brand awareness, an idea, a product or a service. The term viral was coined as this marketing technique is something that spreads rapidly among people by passing something along. It can also be described as the latest “buzz”. When implemented effectively, viral marketing can rapidly expand a business online.

These are the Top 5 viral marketing characteristics and techniques:

1. Give away something of value away for free

“Free” is one of the most powerful marketing terms. When utilizing this concept for you business, consider what you would be able to give away for “Free”. Some of the most common ideas are free research reports, e-books, e-zines, pages of a book, free samples, or an email autoresponder course. Each of these items can be offered for “free” through a variety of means. Place opt in tools on every page of your website for one or all of the above. Placement is key- make sure that the opt in opportunities are easy to locate and easy to fill in. If possible, use an autoresponder to deliver the “free” material so that the consumer has it in their hands immediately. If they like it, the viral potential is that they may forward it through email to someone else.

Opt in functions should also be placed in your current e-zines, in your article or blog signature file, in your email signature file and cross referenced with each marketing tool. For example, you may offer a “Free” research report within the e-zine that a customer opted in for on your website. The more links that you can create between marketing tools and your potential customer means more opportunities to convert those leads into paying customers.

2. Provide a way to easily transfer an idea, image or concept to others

Viruses only spread when they are easy to transmit; otherwise they stay within their host subject. It is crucial to create a marketing technique that is easy to forward. HTML emails, attachments, website links and podcasts are several strategies that are easy to forward from recipient to recipient. Internet users will also forward website links of forum posts, articles and blogs that they find interesting to others.

3. Make it scalable

Your business and website need to have the capability of handling a large influx of interest if you plan to utilize viral marketing. For example, if your receive a large interest in a “free” piece of material that you are advertising, do you have the technology currently installed to quickly deliver on the requests? If not, do you know where to search or of a provider that you could quickly install to fulfill the requests? Understand this marketing technique before you launch a campaign, and become familiar with the supportive technology that you will need to implement the plan as you receive increased site flow.

4. Exploit the natural instinct and motivation of others

Permission email lists and opt ins are examples of marketing techniques that exploit people’s natural instinct of wanting things for free. Affiliate programs exploit businesses by creating a high volume of links from people looking to place high quality ads on their websites.

5. Utilize current and existing communication methods

When you launch a viral marketing campaign, be sure to leverage the most up to date internet marketing tools and trends. Currently instant messenger, blogs, article writing, nanocasts, podcasts and email autoresponders are the most commonly used marketing and communication tools on the internet. As a business owner you will need to become familiar with each of these techniques and any new techniques that emerge in order to create the potential for viral marketing.

While viral marketing was launched among traditional businesses, the launch of the internet created a new medium for viral marketers and an easier method of material transmission. By leveraging the above tips, your business will be in a prime position to create mini and even large scale viral effects when you produce quality materials for your business.

Grow Your Business Online

As a professional speaker you may be wondering what sets those speakers who draw a worldwide audience apart from those who are not reaching a global audience. If you are wondering how you can expand your reputation beyond the bounds of your current arena, then you must look at how you can expand your business online. Here are some tips that will help you become a speaker with a global reach.

#1 Build a Reputation
The great thing about the Internet is that it offers far more opportunities to build a reputation that have ever been possible in the past. Step one is to have a dynamite website that serves as your portfolio. It should include short video clips of your talks so that visitors can see firsthand what a dynamic speaker you are. There are many other opportunities online to build your reputation outside of your website. You can establish yourself as an expert in your niche by participating in groups and forums related to your field. You can also establish your presence using the social networks such as Facebook and LinkedIn. There are many others social media sites. In addition to your regular website, having a blog can go a long way toward helping you make a name for yourself. A blog is a more informal platform than your regular site, and it is easy to add informative posts on a regular basis. Post short, sample videos of your talks on video sites such as YouTube. Write articles and publish them in online article directories. Establish yourself as the “go to guy” in your field.

#2 Be Adaptable
Top tier speakers are always changing, and adapting, with the times. To be a top speaker you have to know how to use the latest technology, and online strategies, to your advantage. It also means knowing how your niche is evolving and changing. What are the latest problems and needs that your audience would like addressed? Maintaining an online connection with your potential audience will show you what their latest concerns are. Demonstrate that you are on top of it, and ready to provide the answers. Maintaining regular contact on the social networks, groups and forums and your blog are some of the best tools for helping you adapt to the ever-changing marketplace. The fact that you are focusing on the current state of things now, sends the message that you are a topnotch professional.

#3 Expand Your Offerings
If you really want to expand your business as a speaker, use the power of the Internet to promote products other than your speaking services alone. Get out of your comfort zone, and think about what else you can offer to the global market online. There are many options. Set up a Member Site for your loyal followers. Host teleseminars on a regular basis. Offer an online newsletter. Create CD’s and DVD’s of your talks, and sell them on your website. Write an ebook, and publish it yourself. These are just a few of the options that you can use to expand your business with the help of the latest technology and the Internet.

For over 25 years Dr. Arnold has been CEO of Windhorse Corp., where he assists the nation’s top speakers, coaches, authors, entertainers, business owners and sales executives. He is the author of “How the Top 1% of Speakers and Coaches Do Internet Marketing”.
His mission is single focused: to help his clients learn the insider secrets how the Top 1% of Speakers earn massive amounts of money with their speaking career in the most direct and easiest way possible.

How to Build Your Network Marketing Business Online

Traditional network marketing involved going to hotel meetings, calling your friends or family and spending weekday nights listening to opportunity calls. With the popularity of the internet and people’s eagerness to make money faster network marketing has migrated to being mostly done online. More new distributors are turning to the internet to reach more prospects in less time, but not everything you do on the internet will lead to network marketing success.

The internet should be considered a tool for your business and shouldn’t be your only means of gaining new prospects. However, you may find some of your better qualified prospects on the internet since they’ve usually done research about your company and have access to a lot of information.  Despite what you’ve been told there isn’t one right way to build your network marketing business online.

It’s more than putting up a blog and creating a few YouTube videos.

So, how do you build your network marketing business online? To get started online you only need three things:

Lead Capture Page to Present Your Opportunity

Your first tool in your tool belt is a lead capture page. Simply put this is a page that captures prospect’s information so you can contact them about your opportunity. The good thing is most companies offer some type of lead capture page or tool that does this for you. If your company provides this page for you they may also provide a tracking system that links this page to your downline. That way you are notified when someone request more information from you. The lead capture page is considered the front door for your business. If anyone wants in your company they have to go through your lead capture page.

Free Item of Value

This is the main reason why people will sign up on your lead capture page. Does your company offer a free newsletter, sample products, a free trial period or any free information? If so, you can offer those items to a potential prospect in exchange for their contact information.

Notice I didn’t say go out and create an e-book or record an audio cd. You can do these things if you have the skills and resources, but don’t get consumed with these things.

Most of the time the tools your company offers will be a good enough teaser for prospects to sign up.

Auto-responder to follow Up with Your Prospects

After someone requests more information you will need to contact them. Chances are you won’t sign them up in your first conversation. That’s okay. You can stay in touch with them until they are ready to join your company. An auto-responder will allow you to send scheduled emails to your prospects educating them with the benefits of joining your company through you and not some other distributor in the company.

These are the basic tools needed to build your network marketing business online. There are many systems that combine all these tools into one. That makes it easier to manage and leaves you with more time to find more prospects. If you’re serious about building your network marketing business online set these tools up and start sending as many people as you can to your lead capture page. Hang in there.

Jamaul Finley is a professional business consultant for the network marketing industry. His company has trained people such as Mike Dillard and Ann Sieg in the past, who both now earn six-figure incomes in this industry.

You can have access to the same training and learn how to create your own unique offer that prospects will want to follow. We offer a personal success adviser as well as a customized 90 day action plan to follow.

How To Effectively Market A Small Business Online

It is increasingly becoming important to market products and services online while running a small business. This is due to the fact that more people have embraced the internet and most of them use it to make purchase. Most people compare prices from various online stores in an effort to find the best offers. A business that fails to utilize online advertising risks losing many of its valuable customers in the long run.

Marketing a business online has become one of the most cost-effective ways through which the business can break through and reach its target audience. There are steps that are very essential for the business to thrive and they are discussed below.

The business should first of all ensure to obtain a well researched domain name that will make it easy for the customers to find and remember it. It should neither be too wordy nor unprofessional. The aim is to ensure it is easy to spell out. The next step involves building a website to make it easy for the customers to navigate through. It should be a true embodiment of the business as this is what determines whether the customers will be compelled to check through or they will just check out without spending too much time on the website.

The website should not contain flashy colors that disturb the eyes while looking through but, the overall goal should be to ensure that the customers get what they are searching for. It is no crime to have a look at the competitor’s website so that one can come up with most appropriate design for their business website.

The other step involves creating an elaborate email list since this has proved to be one of the best ways through which one can sell products online. It is always great to communicate with both existing customers and new prospects. One should therefore, make an effort to get all the email addresses of those who visit the site. The visitors should be rewarded with benefits such as discounts or free newsletters.

The other aspect involves publishing articles in blogs that are within the niche where one can offer expert advice or insights in the respective area. Posting quality articles on blogs attracts many readers who are always prompted to know more about the business. It is therefore, important to include the website link on the articles so that so that they can follow and get a chance to sample the products. Blogs for business purposes requires one to send updated information so that the information appears relevant in the eyes of the readers.

One should also ensure that the customers receive email newsletters. The best way to achieve this is to ensure that the content is not too long as many people get bored reading lengthy stuff. The newsletter should contain illustrations and are visually appealing to the readers and one should not stop here but should keep track of their progress.

One great secret for the success of a small business is by always having a customer focus. This is made a reality by ensuring that they get the most excellent service. This will definitely make them return and for those who are not satisfied, turning them around with discounts and free offers will work wonders.